Enhancing Technopreneurship Skills and Competencies through Digital Content Strategies

Fatimah Malini Lubis; Hermin Nainggolan; Roy Setiawan; Firman Dera; Dedik Wiryawan

doi:10.55927/jpmb.v5i10.73

Authors

Fatimah Malini Lubis Politeknik LP3I Jakarta
Hermin Nainggolan Universitas Mulia
Roy Setiawan Universitas Kristen Petra
Firman Dera Universitas Gorontalo
Dedik Wiryawan Universitas Kaltara

DOI:

https://doi.org/10.55927/jpmb.v5i10.73

Keywords:

Technopreneurship, Skills, Competencies, Digital Content Strategies

Abstract

The objective of this community service activity is to provide training to enhance technopreneurship skills and competencies through digital content strategies. Implementation within the community service initiative takes the form of training. This training is provided to digital content creators. To support the training, secondary data such as scholarly books and relevant academic journals are utilized. The results of the community service activity indicate that enhancing technopreneurship skills and competencies through digital content strategies represents a strategic approach that bridges technological innovation capabilities with commercialization expertise in the modern era. In the digital business ecosystem, a technopreneur is required not only to create sophisticated, technology-based products or solutions but also to effectively communicate the value of those products to the right audience. Digital content strategy serves as a crucial asset in building technopreneurship skills and competencies. Structured content development enables technology-based entrepreneurs to articulate product value propositions, effectively reach their target audience, and efficiently build brand credibility.

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