Improving Community Skills Through Training in Beverage Creation with Modern Packaging, Simple Cost Calculation, and Price Determination at Cendawan Beach, Lasiana Village, Kupang City, East Nusa Tenggara

Boiris Milyardo; Friend Zakharia

doi:10.55927/jpmb.v5i10.72

Authors

Boiris Milyardo Politeknik Negeri Kupang
Friend Zakharia Politeknik Negeri Kupang

DOI:

https://doi.org/10.55927/jpmb.v5i10.72

Keywords:

Culinary Tourism, Community Empowerment, Local Beverage Innovation, Modern Packaging, Creative Economy.

Abstract

Cendawan Beach in Lasiana Village, Kupang City, East Nusa Tenggara holds culinary tourism potential that has not been optimally utilized. Local vendors in this area face limitations in product innovation, packaging techniques, and business financial management. This community service program was developed as a direct response to these challenges, targeting 25 micro-entrepreneurs through a community-based tourism approach and creative economy principles. The training was conducted in four stages, covering the creation of locally based beverages such as lontar orange juice and palm sugar milk coffee, implementation of modern packaging using cup sealer machines, production cost calculation, and branding-based marketing strategies. The results showed significant skill improvements among all participants, both in technical production and business management capacity. Vendors experienced increased income as consumer interest grew toward more innovative and attractively packaged products. The tourism area also became more organized and clean, creating a more memorable visiting experience for tourists. This program demonstrates that locally based training integrated with business capacity building can effectively drive sustainable economic growth within coastal communities.

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