Optimizing Social Media as a Means of Personal Branding and Youth Creativity RW 07 Margonda Depok

Abstract

This community service program is designed to improve digital skills and creative abilities in young people by teaching them how to build their personal brand and create content, specifically for members of Ikatan Remaja RW 007 (IKRAR).  In today's world, social media is more than just a way to connect with others.It also helps people grow, learn new things, and share their creativity.  Many young people still use social media without actively engaging and don't really know about building their personal brand, creating content, or following digital ethics.  This program went through different steps, like showing materials, having talks where people could share ideas, and actually practicing to make creative stuff using digital tools like smartphones.    The evaluation used pre-test and post-test assessments, along with feedback from participants and the results from practical activities.  The results show that participants have greatly improved in their understanding and ability to use social media in a better and more responsible way.  Most people were able to create basic content and showed more understanding of how to build a good online reputation.  Even though there were some time and diversity issues, the program still helped young people gain important digital skills.  This plan is meant to help young people in the future keep growing in their creativity and responsibility when using the internet.