Digital Marketing Optimization And Production Capacity Improvement In Funny Catering Semarang Smes

Abstract

This community service activity was carried out by the Finance and Banking Study Program, Semarang State Polytechnic, as a form of academic contribution to supporting community economic strengthening through empowering MSMEs in the digital era. The activity focused on utilizing the WhatsApp application to improve the effectiveness of promotions and customer service at the Funny Catering Semarang MSME. The background to this activity stems from the challenges faced by MSMEs in dealing with changing consumer behavior that is increasingly dependent on digital communication technology. Many small businesses still use conventional promotional methods, thus suboptimally reaching a wider market.

The activity method includes observing partner needs, training on using WhatsApp features, mentoring on implementing digital communication strategies, and evaluating the results of the implementation. The activity was carried out on October 25, 2025, at the Funny Catering MSME business location in Sawah Besar XI, Kaligawe, Semarang, involving lecturers, students, and MSME owners. The training results showed an increase in participants' abilities in managing business communications professionally through product catalog features and automatic messages. This activity proves that WhatsApp can be an effective, easy, and efficient medium for increasing the competitiveness of MSMEs in the digital era.